For Class April 27

CLASS CANCELLED THIS WEEK. Happy to meet with anyone who needs to, when I return. Will keep you posted precisely when that is; later this week.

Reminder: DUE by end of semester: updated client list (click “Share” button in upper right corner of Google sheets window), website, resume (printed), email campaign (sent to me and all faculty) and schedule C. For the last item, don’t give me your real Social Security number and you can fake out ncome and expenses if you want privacy on your finances. You just need to know that saving receipts for work-related expenses and filling out a Schedule C is part of your soon-to-be new reality. Also, if you didn’t participate in MoCCA Fest, you have to show evidence for product design and creation as well as an Etsy shop or presence in Society 6 or the like.

To hand in printed matter (Schedule C, resume) you can slide it under my office door or put it in my mailbox in the 1st floor office.

One last thing: Please fill out the student evaluation form for this and all your other classes. Your feedback and constructive criticism can help us make the courses and program better and more effective. Thanks.


For Class April 13

Read PEGS, pages 215-216 (Chapter 10: “Illustrators: A Note about Pricing” and “General Trade Practices”) plus section pertinent to your professional interests and goals; PEGS on contracts, pp 121–131 (Chapter 6: “Contracts”, entire chapter).

In class there will be a quiz on the readings. We’ll work in class on your email campaigns. Choose an image that represents your work well. Consider your branded image: do you use hand lettering for your name on your website? Reuse it on the email campaign. Think of a consistent, distinct identity for how you represent yourself.

We’ll also look at your websites in class. You’ll need a link to your site from your email campaign. You’ll also need to show your website as a required component of senior portfolio review.

For Class April 6

Read PEGS, pages 215-216 (Chapter 10: “Illustrators: A Note about Pricing” and “General Trade Practices”) plus section pertinent to your professional interests and goals; PEGS on contracts, pp 121–131 (Chapter 6: “Contracts”, entire chapter). There will be a quiz.

Bring in your enhanced client list; flesh out names and contact info: street addresses for postcards, email addresses for email campaigns. Bring your laptops and I’ll show you how to set up a Google Drive database spreadsheet of your contacts. Here’s an article for this blog’s Resources page about contacting ADs.

The next step will be your email campaign. A draft of this will be due next week. You also need to hand in your resume and bio. The resume can be a draft for me to edit and make recommendations. The bio can be a simple paragraph for your “About” page on your website. Tips from this blog’s Resources page on email campaign writing.

Speaking of which, some of you still need help optimizing images for your site. Let’s talk about that during class.

For Class March 23

First we’ll meet in the classroom, room 332 to go over stuff. Got your MoCCA product ready? Show me.

Then Road Trip! to Barnes & Noble. It’s a great place to collect names of potential clients: publishers and art directors. I’ll describe the process and protocol for the road trip in the classroom. If you’ve got a car nearby, consider being the chauffeur for a few. I can take 4 people in my car.


For Class December 8

Class will begin with you filling out the teacher evaluation forms. I do read these and value your insights and suggestions that make the class better. So, bring your fully charged laptops and take a few minutes to do this.

Hand in your Schedule Cs. Please don’t write in your Social Security numbers (use 123.45.6789). You don’t need to write your exact expenses necessarily (I’m not trying to pry into your private economies!) but rather to understand the importance of saving receipts and writing off valid expenditures.

Bring a sample MoCCA product to hand in. For some of you, it will be wip. That’s fine. But get something done: one set of stickers, a sample card with envelope, something to show that you’re on your way to getting it done.

Bring too any edited resumes if you still had refinements due on them, as well as any other missing homework.

Once you’ve sent me the draft of your email campaign, do any tweaks needed then send it out to all of the illustration faculty. Include me. You’ll get 5 points for the draft, another 5 points for the final version.

We’ll end the class in the computer cluster, each of you taking turns at the teaching station to show us your web presence: if not a full blown web site at least a professional looking Tumblr blog.

That’s all, folks.

For Class October 27

Do research on your rudimentary client list you started to gather at Barnes & Noble yesterday. Add to the list of names of publishers and publications: art directors’ names, contact information (email addresses, phone numbers, mailing addresses), etc. If you took cell phone photos,, write this stuff down so you can cut and paste into your spread sheet. Bring your laptops to class. If you’re interested in working in industries not to be found at Barnes & Noble, well, then look where you need to.

Coincidentally, Lauren Panepinto posted later that day on Facebook a link to a great chart of book publishers; check it out.