First we’ll meet in the classroom, room 332 to go over stuff. Got your MoCCA product ready? Show me.
Then Road Trip! to Barnes & Noble. It’s a great place to collect names of potential clients: publishers and art directors. I’ll describe the process and protocol for the road trip in the classroom. If you’ve got a car nearby, consider being the chauffeur for a few. I can take 4 people in my car.
Illustration by Goni Montes
Bring in your MoCCA product in some fashion. Are you creating a poster of a deer with candles in the antlers? Print out a proof. Are you designing stickers? Print a copy and trim them out so you can see how that looks. Are you hand painting pencil cases? Bring one in with your materials finalized and patterns thought out. Are you creating a comic book? Dummy it up and print it out, fold and staple it. Some of you will have unfinished work but by printing out #wip you’ll know what’s left to do.
Bring in your self-promotional postcard layout, trimmed, glued and dummied up.
Goni Montes will be visiting but spending most of the afternoon with Bob’s class. Do come to his VALS lecture at 6:30pm in Shemin.
Illustration by Selina Alko and Sean Qualls
Bring your MoCCA product in progress; be prepared to show the rest of your work as well. Selina Alko and Sean Qualls will specifically talk about marketing and self-promotion to the class at large and then look at your work. They do children’s books, however for anyone working in any genre, it can be enormously instructive to get outside feedback.
Even if you’re not signed up for VALS at 6:30 in Shemin Auditorium, do come to seen Sean and Selina talk. They have the lived experience of being an interracial couple with parallel careers in illustration. The ways in which they work together and support one another creatively and socially are positive exemplars.
Illustration by Steve Brodner
Hand in your written (yes, please print it out) proposal for your MoCCA Product. Include sketches or comps, production budget and timeline for creative work and production. Pace yourself to have product ready for MoCCA Fest on April 1st. You’ll probably want to get pieces printed before Spring Break to play it safe.
Class will start with a quiz from the readings: PEGS pages 106-118; Morgan & Gaynin Websites and The 3-T Method.
For the remainder of class Steve Brodner will be looking at portfolios and giving feedback. After the bruising election cycle last year and the current political climate, Brodner is an acerbic and insightful voice for the left. Even if your politics don’t align with his, you can marvel at his caricature skills, his craftsmanship with media and his thoughtful conceptual process. He teaches a class at SVA so can give knowledgeable feedback no matter what style or genre you work in.
Also, do come to the VALS lecture at 6:30 in Shemin. You will be entertained.
Illustration by Jessica Hische
For the first class, we’ll go over the syllabus and talk about the upcoming semester. Share with everyone your specific goals, your professional and creative ambitions. We’ll spend the semester teaching you the tools to reach those goals.
NOTE: No class next week, January 26.
Class will begin with you filling out the teacher evaluation forms. I do read these and value your insights and suggestions that make the class better. So, bring your fully charged laptops and take a few minutes to do this.
Hand in your Schedule Cs. Please don’t write in your Social Security numbers (use 123.45.6789). You don’t need to write your exact expenses necessarily (I’m not trying to pry into your private economies!) but rather to understand the importance of saving receipts and writing off valid expenditures.
Bring a sample MoCCA product to hand in. For some of you, it will be wip. That’s fine. But get something done: one set of stickers, a sample card with envelope, something to show that you’re on your way to getting it done.
Bring too any edited resumes if you still had refinements due on them, as well as any other missing homework.
Once you’ve sent me the draft of your email campaign, do any tweaks needed then send it out to all of the illustration faculty. Include me. You’ll get 5 points for the draft, another 5 points for the final version.
We’ll end the class in the computer cluster, each of you taking turns at the teaching station to show us your web presence: if not a full blown web site at least a professional looking Tumblr blog.
That’s all, folks.
Choose an image and write text for your email campaign. Read the article on the Resources page to get tips on how to design and write an email campaign. In short: keep it simple. You can use MailChimp for free to send an email campaign. Take a look at their interface to start designing your campaign.
Make sure your Tumblr or website are set up and ready/nearly ready to show.
Have your MoCCA product in progress; show us what you’ve got.
At 6:30 in Shemin Auditorium, I’ll be giving the VALS lecture. I’m not that interested in talking about my work for this one, though. I’ll be talking about my experience at ICON9, the Illustration Conference in Austin TX last summer. It was a grand time and so exciting to see the wealth of opportunities in the illustration world these days. If you can, please come.