Cover art by Andrea D’Aquino
LAST CALL to bring in your MoCCA products. I’ll be schlepping all of our gear to NYC the next day, so make sure your inventory is counted and everything is safely and securely packaged. Andrea D’Aquino is coming in to look at your work, so bring her what you’ve got for further feedback. She’s also an art director and designer, so has a range of experiences and perspective to give her insights into your work.
NOTE: To accommodate Andrea d”Aquino’s visit and getting ready for MoCCA Fest, all quizzes will be moved back by one week. The syllabus on the class blog will be edited to reflect this.
Flesh out your client list, with more names and places, and snail mail addresses to send postcards to and email addresses for email campaigns. We’ll work on your list database the following week. Gather more business cards and contact info at MoCCA Fest. Updated client list will be due April 6.
Hand in your resume, even your old crusty one from that summer job. I’ll help you edit and design your resumes to land you that job you want and need.
At 6:30 Andrea will be giving a VALS talk in Shemin. Do come, even if you’re not in the class. She works in refreshing ways with media and expressiveness; it’ll be great to see.
Illustration by Goni Montes
Bring in your MoCCA product in some fashion. Are you creating a poster of a deer with candles in the antlers? Print out a proof. Are you designing stickers? Print a copy and trim them out so you can see how that looks. Are you hand painting pencil cases? Bring one in with your materials finalized and patterns thought out. Are you creating a comic book? Dummy it up and print it out, fold and staple it. Some of you will have unfinished work but by printing out #wip you’ll know what’s left to do.
Bring in your self-promotional postcard layout, trimmed, glued and dummied up.
Goni Montes will be visiting but spending most of the afternoon with Bob’s class. Do come to his VALS lecture at 6:30pm in Shemin.
Class will begin with you filling out the teacher evaluation forms. I do read these and value your insights and suggestions that make the class better. So, bring your fully charged laptops and take a few minutes to do this.
Hand in your Schedule Cs. Please don’t write in your Social Security numbers (use 123.45.6789). You don’t need to write your exact expenses necessarily (I’m not trying to pry into your private economies!) but rather to understand the importance of saving receipts and writing off valid expenditures.
Bring a sample MoCCA product to hand in. For some of you, it will be wip. That’s fine. But get something done: one set of stickers, a sample card with envelope, something to show that you’re on your way to getting it done.
Bring too any edited resumes if you still had refinements due on them, as well as any other missing homework.
Once you’ve sent me the draft of your email campaign, do any tweaks needed then send it out to all of the illustration faculty. Include me. You’ll get 5 points for the draft, another 5 points for the final version.
We’ll end the class in the computer cluster, each of you taking turns at the teaching station to show us your web presence: if not a full blown web site at least a professional looking Tumblr blog.
That’s all, folks.
Choose an image and write text for your email campaign. Read the article on the Resources page to get tips on how to design and write an email campaign. In short: keep it simple. You can use MailChimp for free to send an email campaign. Take a look at their interface to start designing your campaign.
Make sure your Tumblr or website are set up and ready/nearly ready to show.
Have your MoCCA product in progress; show us what you’ve got.
At 6:30 in Shemin Auditorium, I’ll be giving the VALS lecture. I’m not that interested in talking about my work for this one, though. I’ll be talking about my experience at ICON9, the Illustration Conference in Austin TX last summer. It was a grand time and so exciting to see the wealth of opportunities in the illustration world these days. If you can, please come.
Read PEGS on contracts, pp 121–131. There will be a (last!) quiz.
Bring in your MoCCA product sketches or amended proposals.
In class we’ll look at email campaigns: how to write them, what kind of imagery to include.
Bring to class your MoCCA Fest proposals, printed. Include sketches or samples. Nate Mcclennen is going to visit us and show us some of the cool products he’s been making and selling all over the country.
Read Morgan & Gaynin: How to Speak to an Art Director and How to Negotiate; PEGS on negotiation pages 83-100; there will be a quiz.
Show and share your art director database. Don’t forget what a great resource Illustration Age’s Art Director list is.
We’ll take a look at past MoCCA products and talk about spring’s MoCCA Fest and what kinds of things you might want to make. Even if you intend to create products for an Etsy shop or Spoonflower competition, follow MoCCA Fest’s Tumblr page and plan on attending this spring.