Illustration by Steve Brodner
Hand in your written (yes, please print it out) proposal for your MoCCA Product. Include sketches or comps, production budget and timeline for creative work and production. Pace yourself to have product ready for MoCCA Fest on April 1st. You’ll probably want to get pieces printed before Spring Break to play it safe.
Class will start with a quiz from the readings: PEGS pages 106-118; Morgan & Gaynin Websites and The 3-T Method.
For the remainder of class Steve Brodner will be looking at portfolios and giving feedback. After the bruising election cycle last year and the current political climate, Brodner is an acerbic and insightful voice for the left. Even if your politics don’t align with his, you can marvel at his caricature skills, his craftsmanship with media and his thoughtful conceptual process. He teaches a class at SVA so can give knowledgeable feedback no matter what style or genre you work in.
Also, do come to the VALS lecture at 6:30 in Shemin. You will be entertained.
To end the semester on a dry but necessary note: here’s an article published on AIGA’s (American Institute of Graphic Arts) blog site that goes into some depth on the current state of affairs. Protect yourselves, protect your work.
Read Morgan & Gaynin Multi-Technique and Agents, PEGS pages 106-118; Marketing and Self-promotion. There will be a quiz to start class.
After the class… road trip! We’ll go to Barnes & Noble to do research on potential clients. I can take 4 people in my car. Who else has a car and can bring some classmates?
Giuseppe Castellano’s ever-wise blog.
Hand in your Elevator Pitch, Mission Statement and Business Plan. After thinking about it, I decided you don’t have to print this assignment; it’s OK to send it to me in an email.
Elevator Pitch: a phrase or sentence that concisely describes who you are as an illustrator. I like Sam Wolfe Connelly‘s: “I rob graves and draw treasures that I find.” If yours is adequately evocative you can use it as a tagline on your site or blog. Mission Statement: a paragraph outlining what kind of an illustrator you want to be. Business Plan: a page or more breaking down into concrete steps your plans to accomplish your goals.
Read Morgan & Gaynin Nuts & Bolts, all 4 parts. There will be a quiz to start the class. This is the easiest, most subjective of the quizzes. There is just one question that requires close attention to the readings. You’ll see.
We’ll do a tutorial on image preparation for your websites. Bring your laptops and have scanned images to work with. Some of you may need to rephotograph your work or rescan, but you’ll know what you have to do, and why, after this class.
Read Jessica Hische’s blogpost about Freelancing. Her Rule #1 is our class motto.
Bring your work in some fashion: printed, original and/or online to show to our visiting illustrator/lecturer Jonathan Bartlett. He’ll give insights and critical feedback. Look at his work beforehand and read up on him so you can be a well-informed colleague.
At 6:30 in Shemin Auditorium Jonathan will present his work in the VALS lecture. All illustration students should attend the illustrator lectures. It’s such a treat.
Road trip! Let’s meet at Barnes & Noble at 3454 Erie Boulevard East,
Dewitt. at 9am. We’ll first meet in the cafe to discuss why we’re there and what you need to do.
Total non-sequitur: here‘s a well-timed article by Steve Heller about art director/illustrator relationships.