Read PEGS on contracts, pp 121–131. There will be a (last!) quiz.
We’ll have a conversation about negotiation tactics.
We’ll double check the status of all your various things due by end of semester: email campaigns, websites, resumes. Class won’t run late. There’s work to be done.
Read PEGS, pages 215-216 (Chapter 10: “Illustrators: A Note about Pricing” and “General Trade Practices”) plus section pertinent to your professional interests and goals; PEGS on contracts, pp 121–131 (Chapter 6: “Contracts”, entire chapter).
In class there will be a quiz on the readings. We’ll work in class on your email campaigns. Choose an image that represents your work well. Consider your branded image: do you use hand lettering for your name on your website? Reuse it on the email campaign. Think of a consistent, distinct identity for how you represent yourself.
We’ll also look at your websites in class. You’ll need a link to your site from your email campaign. You’ll also need to show your website as a required component of senior portfolio review.
Read PEGS, pages 215-216 (Chapter 10: “Illustrators: A Note about Pricing” and “General Trade Practices”) plus section pertinent to your professional interests and goals; PEGS on contracts, pp 121–131 (Chapter 6: “Contracts”, entire chapter). There will be a quiz.
Bring in your enhanced client list; flesh out names and contact info: street addresses for postcards, email addresses for email campaigns. Bring your laptops and I’ll show you how to set up a Google Drive database spreadsheet of your contacts. Here’s an article for this blog’s Resources page about contacting ADs.
The next step will be your email campaign. A draft of this will be due next week. You also need to hand in your resume and bio. The resume can be a draft for me to edit and make recommendations. The bio can be a simple paragraph for your “About” page on your website. Tips from this blog’s Resources page on email campaign writing.
Speaking of which, some of you still need help optimizing images for your site. Let’s talk about that during class.
Illustration by Steve Brodner
Hand in your written (yes, please print it out) proposal for your MoCCA Product. Include sketches or comps, production budget and timeline for creative work and production. Pace yourself to have product ready for MoCCA Fest on April 1st. You’ll probably want to get pieces printed before Spring Break to play it safe.
Class will start with a quiz from the readings: PEGS pages 106-118; Morgan & Gaynin Websites and The 3-T Method.
For the remainder of class Steve Brodner will be looking at portfolios and giving feedback. After the bruising election cycle last year and the current political climate, Brodner is an acerbic and insightful voice for the left. Even if your politics don’t align with his, you can marvel at his caricature skills, his craftsmanship with media and his thoughtful conceptual process. He teaches a class at SVA so can give knowledgeable feedback no matter what style or genre you work in.
Also, do come to the VALS lecture at 6:30 in Shemin. You will be entertained.
To end the semester on a dry but necessary note: here’s an article published on AIGA’s (American Institute of Graphic Arts) blog site that goes into some depth on the current state of affairs. Protect yourselves, protect your work.
Read Morgan & Gaynin Multi-Technique and Agents, PEGS pages 106-118; Marketing and Self-promotion. There will be a quiz to start class.
After the class… road trip! We’ll go to Barnes & Noble to do research on potential clients. I can take 4 people in my car. Who else has a car and can bring some classmates?
Giuseppe Castellano’s ever-wise blog.