For Class April 13

Read PEGS, pages 215-216 (Chapter 10: “Illustrators: A Note about Pricing” and “General Trade Practices”) plus section pertinent to your professional interests and goals; PEGS on contracts, pp 121–131 (Chapter 6: “Contracts”, entire chapter).

In class there will be a quiz on the readings. We’ll work in class on your email campaigns. Choose an image that represents your work well. Consider your branded image: do you use hand lettering for your name on your website? Reuse it on the email campaign. Think of a consistent, distinct identity for how you represent yourself.

We’ll also look at your websites in class. You’ll need a link to your site from your email campaign. You’ll also need to show your website as a required component of senior portfolio review.

For Class March 30

coverbooksm_624

Cover art by Andrea D’Aquino

LAST CALL to bring in your MoCCA products. I’ll be schlepping all of our gear to NYC the next day, so make sure your inventory is counted and everything is safely and securely packaged. Andrea D’Aquino is coming in to look at your work, so bring her what you’ve got for further feedback. She’s also an art director and designer, so has a range of experiences and perspective to give her insights into your work.

NOTE: To accommodate Andrea d”Aquino’s visit and getting ready for MoCCA Fest, all quizzes will be moved back by one week. The syllabus on the class blog will be edited to reflect this.

Flesh out your client list, with more names and places, and snail mail addresses to send postcards to and email addresses for email campaigns. We’ll work on your list database the following week. Gather more business cards and contact info at MoCCA Fest. Updated client list will be due April 6.

Hand in your resume, even your old crusty one from that summer job. I’ll help you edit and design your resumes to land you that job you want and need.

At 6:30 Andrea will be giving a VALS talk in Shemin. Do come, even if you’re not in the class. She works in refreshing ways with media and expressiveness; it’ll be great to see.

For Class, March 9

kingmaker

Illustration by Goni Montes

Bring in your MoCCA product in some fashion. Are you creating a poster of a deer with candles in the antlers? Print out a proof. Are you designing stickers? Print a copy and trim them out so you can see how that looks. Are you hand painting pencil cases? Bring one in with your materials finalized and patterns thought out. Are you creating a comic book? Dummy it up and print it out, fold and staple it. Some of you will have unfinished work but by printing out #wip you’ll know what’s left to do.

Bring in your self-promotional postcard layout, trimmed, glued and dummied up.

Goni Montes will be visiting but spending most of the afternoon with Bob’s class. Do come to his VALS lecture at 6:30pm in Shemin.

For Class December 1

Choose an image and write text for your email campaign. Read the article on the Resources page to get tips on how to design and write an email campaign. In short: keep it simple. You can use MailChimp for free to send an email campaign. Take a look at their interface to start designing your campaign.

Make sure your Tumblr or website are set up and ready/nearly ready to show.

Have your MoCCA product in progress; show us what you’ve got.

At 6:30 in Shemin Auditorium, I’ll be giving the VALS lecture. I’m not that interested in talking about my work for this one, though. I’ll be talking about my experience at ICON9, the Illustration Conference in Austin TX last summer. It was a grand time and so exciting to see the wealth of opportunities in the illustration world these days. If you can, please come.

For Class October 27

Do research on your rudimentary client list you started to gather at Barnes & Noble yesterday. Add to the list of names of publishers and publications: art directors’ names, contact information (email addresses, phone numbers, mailing addresses), etc. If you took cell phone photos,, write this stuff down so you can cut and paste into your spread sheet. Bring your laptops to class. If you’re interested in working in industries not to be found at Barnes & Noble, well, then look where you need to.

Coincidentally, Lauren Panepinto posted later that day on Facebook a link to a great chart of book publishers; check it out.