To end the semester on a dry but necessary note: here’s an article published on AIGA’s (American Institute of Graphic Arts) blog site that goes into some depth on the current state of affairs. Protect yourselves, protect your work.
Class will begin with you filling out the teacher evaluation forms. I do read these and value your insights and suggestions that make the class better. So, bring your fully charged laptops and take a few minutes to do this.
Hand in your Schedule Cs. Please don’t write in your Social Security numbers (use 123.45.6789). You don’t need to write your exact expenses necessarily (I’m not trying to pry into your private economies!) but rather to understand the importance of saving receipts and writing off valid expenditures.
Bring a sample MoCCA product to hand in. For some of you, it will be wip. That’s fine. But get something done: one set of stickers, a sample card with envelope, something to show that you’re on your way to getting it done.
Bring too any edited resumes if you still had refinements due on them, as well as any other missing homework.
Once you’ve sent me the draft of your email campaign, do any tweaks needed then send it out to all of the illustration faculty. Include me. You’ll get 5 points for the draft, another 5 points for the final version.
We’ll end the class in the computer cluster, each of you taking turns at the teaching station to show us your web presence: if not a full blown web site at least a professional looking Tumblr blog.
That’s all, folks.
Choose an image and write text for your email campaign. Read the article on the Resources page to get tips on how to design and write an email campaign. In short: keep it simple. You can use MailChimp for free to send an email campaign. Take a look at their interface to start designing your campaign.
Make sure your Tumblr or website are set up and ready/nearly ready to show.
Have your MoCCA product in progress; show us what you’ve got.
At 6:30 in Shemin Auditorium, I’ll be giving the VALS lecture. I’m not that interested in talking about my work for this one, though. I’ll be talking about my experience at ICON9, the Illustration Conference in Austin TX last summer. It was a grand time and so exciting to see the wealth of opportunities in the illustration world these days. If you can, please come.
Read PEGS on contracts, pp 121–131. There will be a (last!) quiz.
Bring in your MoCCA product sketches or amended proposals.
In class we’ll look at email campaigns: how to write them, what kind of imagery to include.
Bring to class your MoCCA Fest proposals, printed. Include sketches or samples. Nate Mcclennen is going to visit us and show us some of the cool products he’s been making and selling all over the country.
Read Morgan & Gaynin: How to Speak to an Art Director and How to Negotiate; PEGS on negotiation pages 83-100; there will be a quiz.
Show and share your art director database. Don’t forget what a great resource Illustration Age’s Art Director list is.
We’ll take a look at past MoCCA products and talk about spring’s MoCCA Fest and what kinds of things you might want to make. Even if you intend to create products for an Etsy shop or Spoonflower competition, follow MoCCA Fest’s Tumblr page and plan on attending this spring.
Do research on your rudimentary client list you started to gather at Barnes & Noble yesterday. Add to the list of names of publishers and publications: art directors’ names, contact information (email addresses, phone numbers, mailing addresses), etc. If you took cell phone photos,, write this stuff down so you can cut and paste into your spread sheet. Bring your laptops to class. If you’re interested in working in industries not to be found at Barnes & Noble, well, then look where you need to.
Coincidentally, Lauren Panepinto posted later that day on Facebook a link to a great chart of book publishers; check it out.