You’ve been focusing on your artwork, your style, your craft. Alas, there are other things you need to do in order to become successful. That is why we have this class, so that you can be more fully prepared.
• To develop a branded and professional look for a website, a blog, a resume, an email campaign..
• To learn about negotiation, contracts, billing and taxes.
• To behave professionally: with the timely completion of work, with attendance in class, with civility towards others.
CLASS BLOG Check this class blog weekly. I’ll put links to articles and other assets here periodically as well as class notes. It’s your most current, one-stop shopping to see what’s expected for the coming week’s class.
READINGS Morgan & Gaynin’s articles; other readings found on the resources page of this blog.
TEXTBOOK Graphic Artists Guild Handbook; Pricing & Ethical Guidelines, (aka PEGS), 14th Edition. Available online.
QUIZZES There will be discussion about and quizzes on the reading material.
LAPTOPS Bring yours to class.
BUSINESS PLAN Know thyself. Put it in writing. You’ll write up a mission statement and business plan, so you can articulate specifically how you’ll jump start your illustration career. All written assignments can be either documents sent via e-mail or printed handed in (except the resume, which must be printed).
TAXES Everyone will collect all of their receipts for art supplies, trips to NYC and to museums, any work or research-related expenses. You’ll fill out a tax form schedule C to be handed in at the end of semester.
MOCCA FEST The Illustration Program is reserving two tables at the MoCCA fest in NYC, April 1+2 2017. Everyone will create a product for sale. (For the few whose style does not fit MoCCA’s, they can set up an Etsy shop and create a product more in their own styles.)
CLIENT LIST You’ll research potential clients, and set up a database of their contact information to keep track of your self-promotional efforts. The database is not just for class but] a useful, life-long tool.
BIO/RESUME You’ll write a bio for your website, resume to get a job. Resumes must be printed to hand in.
WEBSITE You’ll prep your artwork for displaying online, then assemble a website. There are many CMSs (Content Management Systems) such as WordPress, Cargo or SquareSpace with free themes. It’s easy to have a good-looking, easy-to-maintain site.
EMAIL You’ll design and send out an email campaign advertising your work. We’ll look at the writing as well as the design of your campaign.
SYLLABUS The syllabus is subject to change as the need arises. See above about checking the class blog frequently.
Ill 453 • SYLLABUS
WEEK 1; JANUARY 19; OVERVIEW
In Class: Review Syllabus
Homework Prepare your work to present to me and the class in two weeks. You can show websites and Instagram and Tumblr too.
Read Jessica Hische’s blogpost about Freelancing.
WEEK 2; JANUARY 26; NO CLASS
I’ll be out of town at a 4 day ICON10 Board meeting. Sounds boring, but planning the 2018 Illustration Conference promises to be exciting.
Homework Write your Elevator Pitch, Mission Statement, and Business Plan
WEEK 3; FEBRUARY 2; ASSESSMENT
Due Hand in Elevator Pitch, Mission Statement and Business Plan.
In Class Quiz #1 on Morgan & Gaynin readings. Show work to class to do an assessment of your web presence and illustration work.
Homework Sketch MoCCA product; Read PEGS pp 114-117
WEEK 4; FEBRUARY 9; LICENSING AND MERCHANDISING
Due Hand in MoCCA product sketches / proposal.
In Class Present MoCCA product sketches to class.
Homework MoCCA product
Read PEGS pages 106-118; Morgan & Gaynin Websites and The 3-T Method.
WEEK 5; FEBRUARY 16; STEVE BRODNER
In Class Quiz #2 on readings.
Guest illustrator Steve Brodner will give you one on one feedback and marketing tips.
Homework MoCCA product refinement
Read Morgan & Gaynin Multi-Technique and Agents.
6:30—8 PM VALS Shemin Auditorium Steve Brodner, Political caricaturist and editorial illustrator. After this election season, don’t miss his presentation.
WEEK 6; February 23 PRODUCT PRODUCTION
Due MoCCA Product
In Class Show MoCCA Products. Guest illustrators Selina Alko and Sean Qualls will give you one on one feedback and marketing tips.
WEEK 7; MARCH 2; WEBSITE
In Class Review image optimization for websites.
Homework Write bio and resume, first draft.
WEEK 8; MARCH 9; GONI MONTES
In Class Goni Montes will give you one on one feedback and marketing tips.
6:30—8 PM VALS Shemin Auditorium Goni Montes, editorial and fantasy illustrator.
S P R I N G B R E A K
WEEK 9; MARCH 23; FINDING CLIENT
In Class Road trip to Barnes & Noble.
Homework Refine client list.
Read Read Morgan & Gaynin: How to Speak to an Art Director and How to Negotiate; PEGS on negotiation pages 83-100
WEEK 10; MARCH 30; CLIENT LISTS
Due Expanded client list.
Andrea D’Aquino will give you one on one feedback and marketing tips.
6:30—8 PM VALS Shemin Auditorium Andrea D’Aquino, art director/designer/illustrator.
Read Morgan & Gaynin: How to Speak to an Art Director and How to Negotiate; PEGS on negotiation pages 83-100 (Chapter 5, “The Nature of the Business” up through the sub-section called “Tracking Invoices”, right before “Getting Paid.”)
WEEK 11; APRIL 6; EMAIL CAMPAIGN
Due Client list database; fleshed out names and contact info.
In Class Quiz #3 on readings about negotiation;
Setting up client database. How to set up and write an email campaign.
Homework Email campaign draft.
Read PEGS, pages 215-216 (Chapter 10: “Illustrators: A Note about Pricing” and “General Trade Practices”) plus section pertinent to your professional interests and goals; PEGS on contracts, pp 121–131 (Chapter 6: “Contracts”, entire chapter).
WEEK 12; APRIL 13; CONTRACTS
In Class Quiz #4 on contracts. Refine email campaign.
Homework Final draft, bio and resume.
WEEK 13; APRIL 20; FINAL WEBSITES
In Class Final crit websites and social media presence.
Homework Send me your email campaign.
WEEK 14; APRIL 27; GRAND FINALE
Due Schedule Cs (filled out with expenses and income), final resumes nicely printed, anything else still due.
In Class Your turn: fill out teacher evaluations; please be honest and constructive so the course can be made better.
I’ll use a point system to grade students, as follows:
Quizzes: 4 points each of 4: 16
Biz Plan: 5
Client list: 10
MoCCA (or Etsy) product: 19
Email Campaign: 10
Schedule C: 5
Points will be deducted for late assignments, unexcused absences, excessive talking, leaving early, and inattentiveness
INCOMPLETES Incompletes will be granted only in extenuating circumstances. If you have a valid medical excuse or family emergency and you’ve completed the bulk of course work for the semester, an incomplete is possible. You are responsible for initiating the paperwork for an incomplete.
• No working on computers during lectures or while there’s any kind of presentation or critique.
• No texting during/in class
• All instruments that receive calls or messages should be put on vibrate or turned off. If you must receive an emergency phone call or text you should leave the classroom to answer it.
ATTENDANCE Attendance is required. One absence for the semester will be tolerated; however, you are still responsible for turning in assignments on time. Two unexcused absences will lower your final grade by one letter grade. Three unexcused absences may result in failing the course. Mechanical failures (alarm clocks, car failure, etc.) are not valid excuses. Lateness of an hour or more will count as an absence. Chronic lateness or skipping out early will lower your grade. There is a 10 minute grace period and then class will begin. If you are truly sick, bring a note from the health center or a doctor.
NEEDS Any student who needs special consideration due to a disability of any sort, please make an appointment to discuss accommodations. Students who are in need of disability-related academic accommodations must register with the Office of Disability Services (ODS), 804 University Avenue, Rm. 309, 315/443-4498. Students with authorized disability-related accommodations should provide a current Accommodations Authorization Letter from ODS to the instructor and review those accommodations with the instructor. Accommodations, such as exam administration, are not provided retroactively: therefore, planning for accommodations as early as possible is necessary. For further information, see the ODS website, http://disabilityservices.syr.edu/